MSV Solutions
At MediaSight, we empower businesses with innovative solutions in data capture, audience segmentation, and tailored marketing strategies. Discover how our solutions can enhance your CRM, optimise programmatic targeting, and connect you with your ideal audience.
MSV first-party data
MediaSight’s marketing analytics empower brands to amplify and refine their sampling strategies, ensuring that product sampling reaches the right consumers at the right time. Through closed-loop attribution, we connect media engagement directly to in-store purchases, allowing brands to track the complete customer journey from ad exposure to transaction.
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Treasure allows brands to gather and utilise first-party data through digital sampling experiences.
Enabling the collection of valuable insights such as purchase behaviour, preferences, and product feedback.
By integrating first-party data, brands can personalise marketing efforts, improve targeting, and strengthen customer loyalty.
Providing greater transparency and control, allowing for efficient budget allocation and higher conversion rates.
Audience analytics
In today’s fast-paced retail landscape, brands need precise, actionable insights to drive success. MediaSight’s advanced commerce analytics provide unparalleled visibility into consumer behaviour, enabling brands to make data-driven decisions that enhance shopper marketing, optimise campaigns, and maximise brand engagement.
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MediaSight offers a 360-degree view of the shopper journey, going beyond basic transaction tracking.
Unlike traditional retail media networks, we provide retailer-neutral sales data, giving a more comprehensive understanding of consumer behaviour.
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Consumer insights: What customers purchase, where, and when.
Receipt and basket insights: Full basket analysis revealing cross-category purchasing trends.
Engagement metrics: Real-time engagement metrics for sampling and marketing campaigns.
Shopper behaviour analysis: To understand trends shaping shopper acquisition and retention.
Optimised media network
For media owners looking to drive shopper acquisition and brand engagement, mass sampling campaigns can be costly, inefficient, and lack the precision needed to generate meaningful return on spend (ROS). Mediasight’s closed group community offers a retailer-neutral approach to product sampling, enabling media owners to implement data-driven marketing strategies for brands that ensure the right shoppers receive the right offer at the right time.
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Offering a retailer-neutral approach to product sampling, enabling media owners to implement targeted, data-driven strategies.
This approach allows for more precise and efficient sampling campaigns, driving a higher return on investment (ROI).
By leveraging commerce analytics, media owners can measure and optimise sampling campaigns, gaining insights into repeat purchase patterns and category-wide buying habits.
Personalised promotions can be created, offering different incentives based on shopper behaviour and frequency of purchase.
Minimising product wastage and ensures only relevant shoppers receive offers, contributing to a more sustainable approach to shopper marketing.
GreenJinn Treasure™
By leveraging Treasure™, brands gain access to real-time sales insights that empower data-driven decision-making and strategic marketing enhancements. The proprietary in-app marketing solutions are designed to elevate brand awareness and engagement, ensuring your messaging resonates with your target audience.